Marketing has certainly come a long way from what worked decades ago. Nowadays, there are so many marketing channels to pick and choose from that it can be challenging to limit your marketing strategy to one or two at the most. Moreover, it is the more traditional marketing methods that have continued to stand the test of time. Straight out of the TBWHS blog, here are a few examples of traditional marketing methods that still work just as well today as they did decades ago.
Flyers still work excellently as a marketing tool because they are one of the few marketing tools that provide a tangible reminder of your business at an affordable cost. Plus, they can be designed and printed at relatively short notice if you have an urgent promotion to advertise. In addition to flyers being relatively simple to create and distribute, they can also serve as an excellent complementary addition to a well-thought-out digital marketing strategy if appropriately utilized as part of the digital marketing campaign.
Amazingly, billboards have been around for over a century and still work wonderfully today if you want to get your brand noticed instantly. The reason why they’re still so relevant today is that they are hard not to notice. That and the fact that they have adapted with the times to include digital technology. Also, since most of us spend a significant amount of time in our vehicles traveling to and from work, companies basically have a captive audience at their fingertips. From a cost perspective, and depending on what your marketing spend is, physical billboards generally tend to cost much less than digital billboards. But no matter what you choose, whether you go the more traditional route of using a still rather than a moving canvas to market your product or service, your return on investment is likely to exceed the costs spent in investing in this type of marketing tool.
While coupons may seem a bit outdated in the times we’re living in where everything is available at the press of a button, they still work brilliantly if you want to get the word out about a new product or service you are offering. Moreover, coupons can be used in conjunction with a digital marketing strategy if you were to implement discounts or special deals via an app.
Hiring professionals to help get the work done
When it comes to executing a marketing strategy, you will most likely need the assistance of professionals to help get it done properly, regardless of if you decide to go the more traditional or more modern route. Or if you decide to use a combination of both. Of course, communication is vital here because you don’t want to relay the long wrong idea to your design team. Furthermore, when it comes to using the correct images, this task can tend to get a bit complicated if you have to use many images in your marketing campaign. So to simplify the whole process and not send images that are in JPG formats to email (as the quality of the images can deteriorate when compressed), you can convert JPG to PDF online, which will make them easier to send via email without having to worry that your images will be compromised in any way. Furthermore, you can convert multiple JPG files into a single PDF file so that you don’t have to send quite as many emails at the end of the day.
As for marketing, whether you decide to go the flyer, the billboard, or the coupon route, your marketing mission still needs to be unique – i.e., a catchy slogan goes a long way in embedding your brand or message in your audience’s mind as do strong and identifiable brand colors. And you don’t even have to hire a professional to get this done for you because you can design many of these features yourself using free software.
While marketing methods have continued to evolve, a lot of the newer marketing tools still rely on many of the same principles as they did back in the day. Therefore, if you have the opportunity to do so, you should still use these non-traditional marketing methods if you can, as you are sure to be surprised by the end results.
Rachel Frampton says
If I were to run a business, I would make sure to invest in a billboard marketing service so my company will obtain more exposure. Thank you for sharing the importance of finding the right target market. I also agree with you that it will be wiser to invest in a newspaper.