Being proactive on social media has a ton of benefits. Business owners need to have a strong social media presence to expand their business. There are lots of different social media tools that can aid us in achieving this. Whether you are using Facebook, Twitter, Google +1, Pinterest, LinkedIn, etc. There are many online platforms that allow you to keep an eye on your social networks.
In this article, I want to show you what Hootsuite can do for you. I will go over the pros and cons of Hootsuite now.
There are some pros to using Hootsuite. They are listed down below:
Lots of social networks supported. You can use Hootsuite to manage many different social media accounts. Here is a list of social networks they support with no applications to install:
Here are some social networks Hootsuite supports that do require you to install an application (some free and some are paid):
Low Cost. For their Pro version plan, it only cost $9.99/month which will be more than enough for most small businesses. You can pay monthly or yearly. You do get a price discount for paying annually.
Manage Accounts Multiple Streams. It’s very easy to manage all your accounts in different tabs. Their all-one interface allows you to add different networks you wish to monitor quickly. The organization is excellent for monitoring multiple Twitter streams, Facebook business pages, etc.
Auto Schedule Posting. It’s very easy to auto schedule different post on your social networks. You can upload a .cvs file and schedule 100’s of post to go out at various times throughout the day, week, month, and year.
Lots of Apps. There are lots of different applications you can install.
Analytics. You can easily make analytics reports for you social media properties.
There are some cons to using Hootsuite. They are listed down below:
Fees. There is a monthly or yearly fee for using HootSuite’s Pro or Enterprise plans. Can be a $100+ a year.
Free Account. The free account you can start with Hootsuite is limiting, but then again it is free. You can manage three social media accounts, have basic analytics, basic message scheduling, have access to basic applications, etc.
Auto Scheduling Problems. There are some bugs when you auto schedule your post which does take some additional time. For instance, you can’t add images to all the social networks you want to use. Meaning that you will have to add them in once your .cvs file manually is uploaded.
Extra App Fees. To use some of the apps, you’re going to want use. You are going to have to pay $.99 to $4.99 more each month.
Overwhelming. Since Hootsuite is very robust, it can be very overwhelming for people that are not all that computer savvy.
Training Cost Money. Training does cost money for HootSuite. It’s called Hootsuite University. It does cost $21 a month. You can cancel at any time and even get a certificate of completion if you want.
The Bill Can Get High With Extras. If you want extra apps, it does cost extra. Adding team members cost a monthly price. More detailed reports cost you more money. Running contest cost you more. HootCare, which is extra support cost you more. Vanity URLs cost more. More social networks cost you more money.
All good things do have a price tag, and Hootsuite does have a free option as I stated. You can either get a Pro version, the Business version, or a custom plan.
If you spend a lot of time on social media and find yourself losing lots of valuable time, it could be for you. Hootsuite can save you lots of time. You need to commit to using Hootsuite to make it a profitable investment for your business. There is a bit of a learning curve to using Hootsuite. There are a ton of extra apps that you can install. Many of them are very useful.
I have 4 years of experience using Hootsuite and do really like it. You can try Hootsuite for 30 days and see if it’s right for you. I do recommend you check into Hootsuite if you’re looking for a platform to help with your social media management. Hootsuite does get lots of good feedback on sites like Pcmag.com, g2crowd.com and TopTenReviews.com.
Please let me know down below about any of the pros and cons that you think need to be added to this article. Otherwise, you can tell me about your experience with Hootsuite. If you have any questions about Hootsuite please feel free to leave your comments down below.