It’s been said that people don’t typically buy your products or services the first time they arrive at your website. Therefore, it’s very important to start building a email list. This helps provide them valuable information and keeps your websites name fresh in their mind. In order to grow a email list you’re going to need to install an email optin plugin to capture your users attention. Below are the top 19 email optin plugins I have discovered.
OptinMonster
This is a plugin that was developed by WPBeginner.com. OptinMonster is an excellent newsletter subscription plugin. The plugin allows you to make great optin forms such as lightboxes, sticky footer bars, and slide-ins. OptinMonster converts website visitors into subscribers and customers. Some of the best known features of the plugin include multiple form types, built-in analytics, page level targeting and A/B split testing. OptinMonster has a very powerful drag & drop builder that gives the user the ability to produce stunning optin forms that are optimized for the highest conversion rates. The plugin includes three price points, $49.99 for a basic plan, $99 for a plus package, and $199 for an all inclusive package. The plugin also includes a fourteen day 100% money back guarantee. All you need is a working website and you can use OptinMonster.
I like the WYSIWYG editor and there is absolutely no coding required on your end. OptinMonster is integrated with exit technology which will use a popup whenever your visitors hover over the back button or are closing out your website. This is a perfect plugin because it doesn’t annoy your visitors and has been widely used by many webmasters.
Bloom by Elegant Themes
This plugin is developed by Elegant Themes, which is one of the top WordPress theme developers and they have a handful of wonderful plugins. Bloom is an Email Opt-In Plugin for WordPress that can help users to gain more email subscribers. I actually use this one on tbwhs.com. The plugin gives you all the tools you need to turn your website’s visitors into loyal followers. Bloom includes a number of triggers that help users direct specific forms. These triggers include bottom of post, timed delay and after scrolling.
Bloom allows you to create automatic opt-in pop-ups that can be started by delays, as the bottom of the page is reached. The plugin also allows you to place opt-in forms below your post or page content. The plugin comes in three packages ranging from $69 (yearly) all the way up to $249 (one time fee for all their plugins and WordPress themes).
Optin Forms
Optin Forms is an excellent plugin that allows users to create amazing optin forms for your blog or website, without the need to know any HTML or CSS. You can add your form to your posts and pages with a simple mouse-click. Some of the companies they work with for email solutions include AWeber, MailChimp, MadMimi and ConvertKit. You can easily change all texts, fonts and font sizes when designing your optin. There are a number of free themes that work perfectly with the Option Forms plugin. This totally free plugin allows you to do a variety of simple things like change color of input field, submit buttons.
HelloBar
The Hello Bar plugin is a simple plugin that allows you to copy and paste your Hello Bar code snippet from HelloBar.com, straight to your WordPress admin interface. You can choose the type of code you want in the layout. The benefits of Hello Bar include selling more products, the ability to promote your brand, and growing your newsletter. The process to use is simple, simply create and craft your hello bar and then embed your code. Starting with Hello Bar is totally free and only requires a URL to get started. Ultimately this plugin will help you attract people to your list that you may not have gotten otherwise, and that’s a win.
If you want you can pay $12 a month which will remove the Hello Bar logo and allow you to create as many Hello Bars as you want. You will need to pay $5 if you go over 250,000 unique visitors which will cost $5 per 25,000 visitors.
SumoMe
SumoMe was developed by the team that created AppSumo. SumoMe is a great tool to grow your website’s traffic. I first learned about this plugin at Wealthy Affiliate. The plugin is already trusted by many popular websites including The Art of Manliness, The 4 Hour Workweek and the Chive. SumoMe has some great features including list builder, heat maps and social sharing. With these functions you can increase your daily email signups, see where website visitors are clicking and even get more shares on your mobile device or the web. SumoMe is free to try and test out. If you decide you want to keep the plugin, they have a number of packages depending on your needs. They range from $20 up to as high as $399. The more expensive packages offer more visits per month, including the $399 packages which has unlimited visits.
Just like a lot of other great plugins SumoMe uses exit technology. This allows the popup to trigger when someone decides to exit your website.
Ninja Popups for WordPress
Ninja popups is one of the most powerful popup systems on the market. The plugin is packed with great features including page level targeting, newsletter locker, samples Preset and a mobile version. It uses shortcodes so there is no need to install Shortcodes Ultimate. The plugin has integration with a number of well known companies including MailChamp, Sendy, Freshmail and SendPulse. Ninja Popups is very easy to implement and the company has Great customer support. Ninja Popups comes at a very reasonable price-$25 for a regular license. This includes having quality checked by Envato, Future updates and 6 months support from Arscode. Extended support for up to twelve months can be purchased for just $7.50. This is truly a great plugin offering nearly 50 awesome popup themes.
You can A/B split testing and use a number of their themes. Ninja Popups is also integrated with many popular social networks like Facebook, LinkedIn, Google+, and Twitter. This plugin has been purchased by 20,000 webmasters and gets very high ratings at CodeCanyon.net.
MailChimp For WordPress
MailChimp for WordPress is a great plugin that helps you to add more subscribers to your list using a variety of methods. MailChimp is a newsletter service that allows you to send out email campaigns to a list of email subscribers. You can create very appealing opt-in forms or integrate with a number of plugins including Default WordPress Comment Form, Contact Form 7 and Ninja Forms.
With MailChimp you also get a number of add-on plugins such as MailChimp Top Bar, MailChimp Activity and Scroll Triggered Boxes. MailChimp is very developer friendly including a dedicated code reference for developers. The plugin is free and easy to set up. There are a number of add ons that you can get with this plugin too.
Optin Revolution: WordPress Popup
Optin Revolution Lite is an excellent popup plugin that allows you to grow your subscribers with unblockable WordPress popups. Optin is 100% free allowing users the ability to create without knowing code. The plugin can be customized in many ways such as the input fields – you can change height width and text Color.
You can also change your WordPress popup window to blend with your WordPress site- changing things like background color,Border Color and Border Thickness. This plugin also has a Pro version which is a significant upgrade adding tools like A/B/C/D/E WordPress opt-in popup split testing. The plugin allows you to add YouTube and Vimeo videos to your WordPress popup windows.
Leadpages
Leadpages is a great plugin for increasing sales for your business. This email optin plugin is one of the most popular ones. The plugin has already been featured in Forbes and the Huffington Post. Leadpages includes a number of powerful tools including Lead Capture Pop-Ups, Mobile Opt-in Codes, 1-Click Signup Links and always mobile-responsive.
Leadpages can be integrated with tons of applications including Google Tag Manager, MailChimp and Paypal. This plugin comes with three available packages ranging from $25 a month for the standard package all the way up to $199 a month for the advanced package. Leadpages is used by everyone from Fortune 500 companies to first-time entrepreneurs to take control and get better results.
Optin Skin
Described by some as the most important plugin your blog is missing, Optin Skin has much to offer. It helps you to produce beautiful opt-in forms and social share boxes. Optin Skin allows you to edit all elements of your opt-in form such as changing button colors, form text, or eBook covers. Optin Skin is fully customizable with nearly twenty default designs. Furthermore you can also use it to power your own designs using HTML and CSS. The plugin also can be integrated with many applications including MailChimp, iContact and Google Feedburner. Optin Skin comes in two packages $67 for single sites and $97 for unlimited sites.
Optin Crusher
Optin Crusher is one of the best ways to get attention to your site and get them on your list without interrupting your visitors. A lot of popups are annoying, but this one isn’t. The plugin for WordPress is free to download and use. The Optin Crusher plugin will work with all email services including Aweber, iContact, ConstantContact and MailChimp. Optin Crusher increases the optin rate on your website by getting the user’s attention, without interrupting them , thus there is no increase in bounce rate but a significant increase in your optin rate. Optin Crusher is very easy to set up. All you need to do is copy that HTML form and paste it into your optincrusher settings page and the plugin takes care of the rest. The best part is this WordPress plugin is 100% free.
MailMunch
MailMunch is excellent at capturing leads from your website and converting them into life-long subscribers. MailMunch allows you to create multiple types of opt-in forms so you don’t rely on just one way of collecting leads. They include both popups and top bars. There are a variety of beautiful themes and you are given total control over background, colors and fonts. MailMunch can be integrated with MailChimp, Constant Contact and AWeber. It is free to sign up with and includes plenty of free support on their website. They also have an excellent blog that constantly updates users about updates, changes and innovations within the tool.
Scroll Trigger Boxes
Scroll Trigger Boxes is a great lightweight plugin for email optins. With Scrolll Trigger Boxes your popups can slide or fade in at any point and can contain whatever content you like. The plugin has a number of great features including the ability to create boxes containing whatever content you like, the ability to choose the box position(either centered or in any corner of the screen), and control over how long dismissed boxes should stay hidden. This is another great free plugin with great support in the form of WordPress support forums.
Plugmatter Optin Feature Box
Plugmatter is a WordPress email optin plugin that sits right above the body of your content. This will grab the viewers attention and they can easily sign up to your email list. Email list that are above the fold get substantially more sign ups. Plugmatter comes with lots of ready-mare templates, no coding required, simple integration with many email marketing services (Aweber MailChimp, Constant Contact, etc) and is very easy to customize.
There is a free version (lite version) which comes with two high converting templates, you can turn off your option feature box, and basic support. There is a “pro” version which does come with 3 more templates, A/B split testing, a unique opt-in post for pages/post, and you can create your own custom designs.
Pippity
Pippity is a WordPress plugin that has gotten very popular over the years and is installed on thousands of websites. Pippity is a premium WordPress plugin that allows you to have full control over your popups. This is a plugin that allows you to get more subscribers to your email list. There are number of features that make Pippity stand out from the rest. You can split A/B test, has 18 customizable themes, on exit triggers, and supports 21 different email services.
Because Pippity is a premium plugin you can purchase a license for $49, $87, and $127 per year. With the $49 plan you can install it on one site. With the $87/year you can install it on 5 sites, and the $127 plan allows you to install it on an unlimited amount of websites.
Icegram
Icegram is a very dynamic popup plugin that allows you to have full control over when and where your popups show up on your WordPress website to help grow your email list. You can use hello bars, slide-ins, and notifications. There are a number of add ons which you can use to track your impressions, click throughs, conversions, etc, 17 theme packs, exit, scroll poison, time delay, behavior, etc.
You can create unlimited campaigns, messages, animations, etc. The best part is this plugin is free if you don’t purchase any addons. A lot of other paid plugins don’t have as many features as this free WordPress plugin. The add-ons will cost you though. They range between free and $99 . Most of the addons do only cost $19, though.
WordPress Popup – Popup Maker
WordPress Popup is a popup making tool that was created by WPMU Dev. They have developed lots of different plugins and WordPress themes over the years. One that I have tried was Snapshot. With this plugin you can create beautiful popups without using writing one single line of code. You have full control over the colors, position, and can select your target audience. Their plugin allows you to create popups in minutes, create unlimited styles, 8 different animations, responsive designs, 20+ behaviors, and have three different loading methods to optimize your performance.
This plugin is free but also has a premium service which has, even more, features. You do have to pay a yearly or monthly fee, but you do get access to their 100+ plugins and WordPress themes.
Thrive Leads
Thrive Leads is a very popular WordPress email opt-in plugin that lots of webmasters have already installed on their WordPress websites. This plugin is built on a simple drag and drop editor. Thrive Leads uses advanced targeting, which means you can target your email opt-ins based on your post, categories, tags, etc. You can choose from different animations and trigger options too. You can split A/B test your opt-ins and view your reports and insights through your dashboard.
There are 10 different types of email opt-ins you can use. This plugin does cost $67.
Popup Domination
Popup Domination is a premium email popup plugin that cost $9, $19, $29, and $99 per month. Based on how many popups views your going to need per month will determine which plan you’re going to want to choose. Their plans allow you to choose between 30,000 to 1,000,000 popups. You can use Popup Domination on unlimited domains, A/B split test, analytics, and even use an exit popup feature.
Popup Domination is very lightweight, mobile responsive works with WordPress, Drupal, Blogger, Joomla, etc., and you get live chat support with this plugin. This plugin has been installed on 60,600+ websites.
WP Subscribe
WP Subscribe is an opt-in email plugin developed by MyThemeShop. This plugin has been downloaded and installed on 40,000 websites. This plugin is completely free. It fully integrated with Aweber, MailChimp, and Feedburner. It’s a fully responsive plugin that you can easily customize the CSS to your liking, lightweight, compatible with caching and SEO plugins. You can choose between 3 unique styles and position it anywhere on with your WordPress theme.
Nice post. Though i have not used all the plugin but HelloBar & OptinMonster are one of the best i have used till now. Thanks again for sharing information with us.
Your welcome.
This is a great compilation of email opt-in plugins. I, too, subscribe to the fact that it is important to build your list. Having a list and maintaining communication with your list is a great way of establishing credibility and trust, two things that are vital for conversion. I have been using MailChimp for a while now and I have been quite satisfied with the features is provides me. One plugin “SumoMe“ caught my attention, though, as you say it is currently trusted by many popular websites. Sounds interesting. Does it really help drive traffic to your site?
Hey Kathy,
It’s been said that people don’t typically buy something the first time they are on a website. I have heard that the 7th time they usually buy. Therefore, an email opt-in is a must. I actually neglected to do one for years.
I use MailChimp too. I have been using it for 4 years now. It’s very easy to use, and the price tag is pretty cheap.
As far as SuMoMe is concerned, I haven’t used that plugin yet. They did publish this article which shows 130+ ways to get traffic, though:
https://sumome.com/stories/get-more-traffic
I’ve been searching for a decent email optin plugin for my WordPress blog because I want to take my blog to the next level.
The trouble is, with so many different email subscriber plugins available, it’s hard to choose one to run with.
But I really appreciate the 19 plugins you’ve recommended because it at least helps to narrow down my search.
Personally, I think SUMO ME, and Mail Chimp are the 2 choices I would like to start out with.
Thanks for your email optin plugin recommendations, and I’ll certainly be testing a few of them out in due course.
Neil
The best thing is SUMO ME and MailChimp both have free plans, too. This really helps people that are on a tight budget. I started out with MailChimps free plan. That was years ago, though.
I use Hellobar to get people to sign up to my Aweber email list. It works well with Aweber and is easy to use. Although you might tend to think of Hellobar as being a small bar that appears at the top of your website, you can use Hellobar to create more types of pop-up than just the bar. I use it to create a large pop-up, and I have it set to only show when people are going to leave my website.
This is good because it means you capture people just when they are leaving. It is one last chance to grab their attention. Although you can sign up to the premium version of Hellobar, which enables you to have as many pop-ups as you like and redirect people to a custom URL, I personally just use the free version which works just fine.