If you are looking to have some graphic design work done there are an absolute ton of options available online. As you might have seen on tbwhs.com, I recently had my logo redone. It was a decision I needed to make because the last logo didn’t look very professional. I wasted a lot of time having people on fiverr.com concept something and wasn’t very happy with the designs I was getting. In this article, I do want to show you what 99designs.com can do. This 99 designs review will focus on showing you your options for logo designs.
I have used everything from Logomakr to https://www.hipsterlogogenerator.com/ and even toyed around with graphics in Canva and Pixlr. I have spent countless hours trying to concept something that looks good. Then I would talk with my online business partners and get feedback on them. They would always tell me something like that looks cheap, unprofessional, etc. So, I discover 99designs, and I am so glad I did!
How 99designs Works?
99designs.com is a website that runs the contest, and you sit back and look at different designs that professionals have created. Think of 99designs.com as a site that you can run a contest, and get 50+ designs for a fraction of the price. There are many different options to choose from if you want to have a logo developed. Here is a screenshot that shows you the prices:
To get started your going to want to go to http://99designs.com/launch which will ask you a series of questions. The questions are what type of logo are you looking for:
There are tons of them to choose from. These help the designers get to know what kind of style you are looking for. Optionally, you can skip this step, but I would highly recommend that you don’t skip it.
Then there is a series of sliders in which you specify the class or modern, mature or youthful, Feminine or Masculine, etc.
Then you pick your colors. If you are unsure of it can check “let the designer make suggestions.”
Then you fill out a short little form and select the kind of contest you want to run. Try to be as descriptive as possible. The more descriptive you are, the better your designs will look.
The Contest Begins
Once you have selected the plan, you want it takes about 24 to 48 hours before the designs starting coming in. You rate designs on a 1 to a 5-star rating system. I have read that you can get more designers to enter your contest by contacting different designers on 99designs.com and letting them know you started a logo design contest. I do recommend doing a “blind” contest because this blocks your designers from viewing the designs that were submitted. A lot of them mimic what you have already liked and just make slight variations of different designs. I like blind designs because you get all kinds of unique logo designs.
You have 5-7 days to narrow down the different designs before the next round. The goal is to rate different designs and leave comments. The designers will then make changes to the logo design. Then, once you’re happy with the logo you pick the winner. The designers then send you the files through 99designs.com and can make some additional changes. Then, you complete the transaction and leave the designer feedback. 99designs.com really will go the extra mile to make sure you’re happy with the design you have chosen. They treat their paying customers like royalty.
From the design I started for tbwhs.com’s logo I used the $299 plan and got 54 entries. I had lots of awesome designs to choose from and it was really hard to choose which one I liked the best. I could have gotten more entries, but I saw a logo come in that I loved. In just 7 days I had a brand new logo for tbwhs.com.
Pros & Cons of 99designs.com
Affordable. Logo designers are very expensive. A freelance designer can cost you $250 to $2,500, an independent firm can cost $500 to $3,000, and agencies can cost you $1,000 to $5,000. At those prices, they will only do so many revisions. So the price could end up being considerably higher.
More Designers. If you were to hire a designer or a team of designers, you would only get 1 to 10 different concepts to choose from. Some of them might not be at all what you are looking for. Therefore you are limited to the choices of different designs. With 99designs you will have over 50+ designers to choose from for only $299.
Turnaround Time. The turnaround time is a lot quicker than working with someone one on one. When you work with someone one on one, you’re simply waiting for the other person to design and then contact you back. Then, you have to say yes or no. With 99designs you just eliminate designs you don’t like.
Escrow Payments. Payments with 99Designs.com are Escrow payments. This is good for the buyer. There isn’t a risk on your end for running a contest for your graphic design needs. As stated above they work very hard at keeping their paying customers happy.
Some Bad Designs. Whenever you start a contest, there are going to be some very poor designs. Of the 54 designs I got in my contest, there were 2 or 3 of them that were horrible. But, that is just 3% of the designs, which isn’t all that bad.
Relationships. There is a good deal of going back and forth with the designers. You do have to spend some time communicating back and forth on different designs. This can be quite time-consuming for larger projects like web design.
Location. If you live in the United States and use 99Designs.com, there is a good chance that the designers are from the United Kingdom, Russia, Australia, Philippines, China, India, etc.
Final Verdict On 99designs
99designs.com is a great idea for both designers and people looking for logo designs. From a designer standpoint, I would say it might be kind of hard to win the contest since there are so many other designers competing. But, on the other end of the coin; if you are looking for design, it’s certainly worth the money. This article talked mostly about logo designs, but you can also purchase other design projects (web design, mailers, graphics, business cards, etc.) I have personally recommended many my clients to 99designs, and they love them. I used 99designs for my logo for tbwhs.com and love it. Highly recommended! You can check out 99designs by clicking here.